Step 1: Identify Your Goals
Start by defining what you want to promote (Page, Event, App, Website), and the goals you want to achieve.

Step 2: Target the Right People
Think about the profiles of the people you want to reach with your ads, and select criteria based on what your audience is interested in, instead of what they might be looking to buy.

Step 3: Design an Engaging Ad
Create multiple versions of your ads with different images and body copy to find out which combinations are most effective.

Step 4: Manage Your Budget
Set a budget that will allow you to effectively reach your target audience, and check your campaign performance often.

Step 5: Review and Improve
Your Ads Manager offers detailed metrics and reports to help you improve your ad performance. Continue to check your Ads Manager after you launch your campaigns to create, edit, and optimize them.